Transforming a Heritage Brand.
Following Guinevere London’s rebrand, I led the redevelopment of its digital presence while supporting the creation of Epsillion, a new luxury textile brand designed to complement and extend the Guinevere story.
Brand
Strategy
Content
Planning
Content
Production
Website
Development
Social Media
Management
Email
Marketing
The Briefs
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An established antiques business with decades of heritage but little digital presence after new ownership.
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Modern positioning
Digital transformation
Website creation
Content strategy and brand guidelines
Email marketing
Social growth
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A new luxury textile brand requiring a clear identity, positioning and digital presence from the get-go.
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Brand Identity
Website presence
Social launch
Content strategy
Brand awareness
Audience building
01
Repositioning Guinevere London
Defined a refreshed brand identity and digital strategy that honoured the heritage of Guinevere London while taking it into a contemporary, digital first era.
New brand position and visual direction
Website design, build and development
Email marketing system and templates
Social media strategy and content pillars
Consistent storytelling and brand voice
02
Launching Epsillion
Created a distinct identity that complements Guinevere London while establishing Epsillion as a specialist in bespoke textiles.
Brand identity and visual system
Website integration, design and development
Content strategy and launch plan
Social media set up and growth strategy
Brand awareness and audience building
03
Building One Connected
Ecosystem
Two brands. One world. Guinevere London and Epsillion now work together to inspire, inform and offer a complete interiors experience.
Cross promotion across both brands
Integrated website experience
Shared values and storytelling
Complementary yet distinctive identities
04
Every piece of content published across Guinevere London and Epsillion is planned, styled, captured, edited and managed in house.
Content Production
Planning
Monthly content calendars and shot lists
Photography
Product, detail and lifestyle imagery
Videography
Reels, behind the scenes and styling content
Publishing
Scheduling across platforms and stories
Editing
Video editing, colour grading and motion graphics
Community
Engaging with followers and building community
Reporting
Analytics, insights and strategy refinement
Strategy
Define objectives, audiences and key messages
05
A refined, consistent aesthetic across both brands that reflects quality, craftsmanship and provenance.
Art direction and styling
Consistent visual language
Luxury aesthetic and tone of voice
Strong focus on detail and texture
Creative Direction
Closing Thoughts
Guinevere London entered a new chapter with renewed digital presence, while Epsillion was launched as a complementary luxury textile brand with its own distinct identity.
Together, they now operate as one connected digital ecosystem built around thoughtful storytelling, considered content and a consistent luxury aesthetic.
From defining the strategy to designing the website, planning, filming, editing and managing all social platforms, the projects demonstrate an end-to-end approach to modern brand building.
Guinevere London & Epsillion
Creative Consultant
2025 - Present