SS25 Seasonal Campaign
Leading the strategic planning and creative execution of Liberty's SS25 seasonal campaign across retail, content, influencer marketing and digital channels.
Integrated
Marketing
Brand
Strategy
Creative
Direction
Influencer
Marketing
Retail
Experience
Content
Creation
01
The Challenge
Develop Liberty's SS25 campaign around the brand's 150th anniversary, creating one cohesive story that connected fashion, accessories, retail, digital and in store experiences.
150 Years
Celebrating 150 years of Liberty through a contemporary seasonal campaign.
02
Our strategy was built around connecting heritage with contemporary relevance across the three pillars.
Campaign Strategy
Developed campaign assets across photo, film and social that could flex across channels, audiences and markets.
Narrative
Crafted a seasonal narrative that celebrated 150 years of design heritage whilst feeling modern, optimistic and relevant.
Creative System
Retail Experience
Created immersive retail moments and events that brought the campaign to life in store and beyond.
03
Retail Experience
Collaborated with visual merchandising and retail teams to translate the SS25 campaign into immersive in store experiences, ensuring every customer touchpoint reflected the seasonal narrative while delivering measurable commercial results.
Results
+35%
Sales uplift across hero products featured within campaign displays.
04
Developed and managed seasonal influencer campaigns, from creator selection and briefing through to content delivery and reporting, ensuring every partnership strengthened Liberty's seasonal narrative while delivering measurable commercial results.
Influencer Marketing
Results
+50%
Sales uplift across featured campaign products.
05
Press & Influencer Event
Designed and delivered an immersive press and creator event that introduced Liberty's seasonal collection to leading editors, creators and industry voices. Every element was curated to extend the campaign beyond retail, generating meaningful editorial coverage, creator partnerships and brand advocacy.
5
Editorial titles
3o
Editors & Industry guests
4
Creator Partnerships
06
Community Amplification
Creator partnerships and organic community engagement extended the seasonal story beyond Liberty's own channels, generating authentic social coverage that increased visibility, encouraged product discovery and strengthened campaign reach.
Campaign
Results
07
4ook+
814k+
Content views
Organic reach
15k+
2k
Engagement
Website clicks
4o+
UGC assets
08
The SS25 campaign strengthened Liberty’s seasonal narrative, increased visibility across key markets and delivered measurable commercial results.
The Impact
Elevated brand awareness across digital, retail and press channels.
Delivered strong commercial uplift across key product categories.
Built lasting relationships with creators, editors and industry partners.
Deepened the connection between Liberty’s heritage and modern customers.
Role
Brand Marketing Manager
Creative Direction
Nicole Hains & Gabriella Carr
Integrated Marketing
Gabriella Carr
Photography
Uli Weber
Videography
Gavin Sheriff