Brand Marketing
Leading integrated retail marketing, brand partnerships and customer experiences across one of Britain’s most recognised lifestyle brands.
Retail
Marketing
Brand
Partnerships
Experiential
Marketing
Content &
Digital
Store
Launches
Customer
Experience
Role
Overview
6O+
RETAIL FOOTPRINT
Retail Stores
Across the UK and International markets
INTERNATIONAL REACH
Global
Retail Marketing
Campaigns across the US, Europe and beyond
STRATEGIC PARTNERSHIPS
Strategic
Partnerships
British Airways, Harrods, Selfridges, The Princes Trust & more
INTEGRATED MARKETING
Multi-channel
Campaigns
Retail, digital, partnerships, events & content
01
Retail Marketing
Developed and implemented retail marketing strategies across more than 60 stores. Created marketing toolkits, local initiatives and P&L models to drive brand awareness commercial growth.
Manage marketing strategy across 60+ retail stores
Created marketing toolkit and local store initiatives
Media partnerships and press events
Strengthened relationships with Harrods and Selfridges
Drove retail performance in the US market
02
Strategic
Partnerships
Built strategic brand partnerships that extended brand reach, created exclusive experiences an delivered measurable commercial impact.
Developed a £500k partnership including customer offers and in-flight magazine collaborations.
Created a “Winter Hideaway” takeover in Mayfair. Attended by Press from Vogue and Tatler.
Cross-promotional campaigns driving brand awareness and supporting young entrepreneurs.
Media partnership including in-store reader event and editorial coverage driving significant sales uplift.
03
Designed and delivered events and experiences that built loyalty, engaged new audiences and drove strong sales.
Experiential Marketing
Launched virtual event series with Clothing Director and CCO engaging top customers.
Influencer workshops generating over £500k in sales.
Hybrid event model combining in-store workshops and virtual events reaching 200k+ views.
2oo+
2ook+
5,ooo+
VIP attendees
Instagram views
Products sold
04
Content & Digital Innovation
Pioneered digital content and customer experience initiatives that modernised the brand and reached new audiences.
Launched The White Company TikTok with platform-native content
Created lifestyle content series from concept to delivery
Introduced virtual personal shopping and appointment booking
Ensured seamless multi-channel customer experience
05
Led end-to-end marketing for key retail openings and expansions across the UK and International markets.
First ever concept store launch in 2022 at Market Harborough
New Concession in Cheshire with strong local press coverage
Wholesale expansion into 7 Nordstrom flagship stores in the US
Store Launches
Concept store launch 2022
Cheshire concession opening
Nordstrom rollout 7 flagship stores
Closing Thoughts
The White Company provided the opportunity to work across almost every touchpoint of the customer journey, from retail marketing and store launches to partnerships, events, content and digital experiences.
Working across these disciplines reinforced the importance of integrated marketing, ensuring every customer interaction contributed to one consistent and commercially effective brand experience.
The White Company
Brand Marketing Manager
2019 - 2022